Duolingo Trial Activation Tools
Our collection of interactive tools based on our analysis of Duolingo's $209M subscription revenue strategy.
Trial Activation Calculator
Calculate the revenue impact of improving your trial activation strategy
Ad Strategy Filter
Browse and filter Duolingo's trial activation ads by trigger, character, and funnel stage
Trigger Performance Heatmap
Explore which psychological trigger combinations drive the highest conversion rates
Trial Activation Formula Builder
Generate custom trial activation scripts based on your app and target audience
Want a complete trial activation strategy for your app?
Get a custom playbook built by our experts based on your specific app, audience, and goals.
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