Trigger Performance Heatmap

Explore which psychological trigger combinations drive the highest trial activation rates based on our analysis of Duolingo's ad strategy.

Low (1-2)

Medium (3-5)

High (6-8)

Very High (9-10)

How to use this heatmap:

Each cell shows the effectiveness (1-10) of combining a specific psychological trigger with a user persona. Hover over cells to see example ads from Duolingo that use this combination.

For example, the Achievement trigger works very well (10/10) for Achiever personas, while Zero Price Effect is most effective for Optimizer personas.

Swipe horizontally to view the full heatmap on mobile devices.

Want a custom trigger map for your app and audience?

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